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Celestial Seasonings Announces Grand Prize Winner in Sing Your Way to Sleepytime Video Contest

Fan’s rendition of “Twinkle, Twinkle Little Star” earns her a $5,000 gift card toward a dream bedroom makeover

Boulder, CO (December 12, 2012) – Celestial Seasonings®, a brand of The Hain Celestial Group, Inc. (NASDAQ: HAIN), today announced that Kelli Holloman, a mother of five, has earned the grand prize in the brand’s “Sing Your Way to Sleepytime®” lullaby video contest. For taking a moment for Sleepytime® Herbal Tea and submitting her rendition of the classic lullaby “Twinkle, Twinkle Little Star,” Kelli will receive a $5,000 Pottery Barn® gift card to help transform her bedroom into the ultimate relaxation space.

Celestial Seasonings created the contest to celebrate the 40th anniversary of its iconic Sleepytime Herbal Tea, the best-selling specialty tea of all time. The expanded Sleepytime product line now features nine varieties, including new Sleepytime® Peach Herbal Tea and Sleepytime Kids Goodnight Grape Herbal Tea, the first variety made specially for kids.

“The ‘Sing Your Way to Sleepytime’ contest was so successful because it combined our fans’ love for Sleepytime tea with their passion for creativity and spending quality time with their families,” said Jennifer Stolte, senior director of marketing at Celestial Seasonings, Inc. “Every day, tea drinkers tell us how much they enjoy their Sleepytime moments. With such a wide variety of herbal, green and wellness teas now available in our Sleepytime product line, we look forward to helping consumers create more of these moments in the years to come.”

To enter, tea drinkers were asked to submit videos of themselves or their loved ones singing a well-known lullaby. The grand prize winner will receive a $5,000 Pottery Barn gift card plus a year’s supply of Sleepytime products, while nine finalists will each receive $400 Pottery Barn gift cards and a year’s supply of Sleepytime products. All of the finalists’ videos can be viewed online at http://www.sleepytimelullaby.com/.

To learn more about Sleepytime or any Celestial Seasonings product, visit celestialseasonings.com, become a fan on Facebook (facebook.com/CelestialSeasonings), or follow the brand on Twitter (@CelestialTea).


Celestial Seasonings, Inc.

For more than 40 years, Celestial Seasonings, Inc. (a subsidiary of The Hain Celestial Group, Inc., NASDAQ: HAIN) has created delicious, all-natural specialty teas that are good for you and good for the world. The brand currently offers more than 70 unique and healthful varieties of herbal, green, black, wellness, Rooibos and chai teas, as well as ready-to-drink beverages like organic Kombucha and natural shots. Each blend is expertly crafted from the finest herbs, teas, spices and botanicals, and is presented in packaging adorned with the beautiful imagery and inspiring words that are part of the brand’s heritage. From calming and relaxing to refreshing and rejuvenating to everyday health and wellness support, there’s a Celestial Seasonings® product for any mood, any moment, any time of day. For more information, visit celestialseasonings.com or facebook.com/CelestialSeasonings.


The Hain Celestial Group, Inc.

The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic products company in North America and Europe. Hain Celestial participates in many natural categories with well-known brands that include Celestial Seasonings®, Earth’s Best®, Terra®, Garden of Eatin’®, Sensible Portions®, Health Valley®, Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Gluten Free Café, Hain Pure Foods®, Hollywood®, Spectrum Naturals®, Spectrum Essentials®, Walnut Acres Organic®, Imagine®, Almond Dream®, Rice Dream®, Soy Dream®, WestSoy®, The Greek Gods®, Ethnic Gourmet®, Yves Veggie Cuisine®, Europe’s Best®, Cully & Sully®, New Covent Garden Soup Co.®, Johnson’s Juice Co.®, Farmhouse Fare®, Hartley’s®, Sun-Pat®, Gale’s®, Robertson’s®, Frank Cooper’s®, Linda McCartney®, Lima®, Danival®, GG UniqueFiber®, Natumi®, JASON®, Zia® Natural Skincare, Avalon Organics®, Alba Botanica®, Queen Helene® and Earth’s Best TenderCare®.  Hain Celestial has been providing A Healthy Way of Life since 1993.  For more information, visit www.hain-celestial.com.


©2012 Celestial Seasonings, Inc.  All rights reserved. 

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