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Celestial Seasonings Creates Holiday Excitement with The Great Holiday Get Together Sweepstakes and a New Holiday Tea

Beloved specialty tea brand kicks off the season by encouraging fans to spend time together and enjoy the flavors of the holidays

Boulder, CO – (Oct. 22, 2012) – Celestial Seasonings®, a brand of The Hain Celestial Group, Inc. (NASDAQ: HAIN), is focusing on togetherness this holiday season with The Great Holiday Get Together Sweepstakes, which will award two round-trip airline tickets anywhere in the U.S. to one grand-prize winner to help them enjoy the holiday season in good company. The Celestial Seasonings brand is also introducing new Sweet Harvest Pumpkin Holiday Black Tea, its first new holiday tea release in more than five years.

Celestial Seasonings has always embraced the magic of the holiday season,” said Blake Waltrip, vice president and chief marketing officer at Celestial Seasonings, Inc. “We cherish the time we spend with our family and friends, and we know our consumers share that feeling. That’s why we created a holiday sweepstakes focused on togetherness, and have expanded our Holiday Tea line with a new variety that’s perfect for sharing.”

Now through November 27, 2012, tea fans can enter The Great Holiday Get Together Sweepstakes online, by mailing in a 3x5 card with their contact information, or through mail-in entry forms located on Celestial Seasonings Holiday Tea displays in retailers nationwide.

Prize overview:

  • Grand Prize: One winner will receive a pair of round-trip airline tickets on a commercially available flight to anywhere in the continental U.S., plus $500 spending cash.
  • First Prize: 10 winners will receive a Celestial Seasonings gift basket featuring teas, tea accessories and more, plus a $50 prepaid gift card.
  • Second Prize: 25 winners will receive a case of Celestial Seasonings tea.

New Sweet Harvest Pumpkin Holiday Black Tea offers the flavor and aroma of homemade pumpkin pie in a calorie-free black tea that’s perfect for fall and the holiday season. The blend features rich black tea, natural pumpkin flavor, seasonal spices like cinnamon, ginger and nutmeg, and a light natural sweetness from stevia extract and luo han guo. Sweet Harvest Pumpkin tea can be purchased at select retailers nationwide, and at shop.celestialseasonings.com.

To learn more about The Great Holiday Get Together Sweepstakes and all the new Celestial Seasonings products, visit celestialseasonings.com, find us on Facebook at Facebook.com/CelestialSeasonings and follow us on Twitter @CelestialTea.

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