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Celestial Seasonings Celebrates 40 Years of Sleepytime Tea with its Sing Your Way to Sleepytime Lullaby Video Contest

Specialty tea brand invites fans to share lullaby moments for the opportunity to win a bedroom makeover 

Boulder, CO (October 2, 2012) – Celestial Seasonings®, a brand of The Hain Celestial Group, Inc. (NASDAQ: HAIN), is jump-starting this hot tea season by encouraging consumers to take a moment for Sleepytime® and celebrate the beloved and iconic blend’s 40th anniversary. Celestial Seasonings is introducing several innovative Sleepytime line extensions, including Sleepytime Peach and Sleepytime Kids Goodnight Grape Herbal Tea, the first variety made especially for kids. The specialty tea brand is also celebrating by kicking off the “Sing Your Way to Sleepytime” lullaby video contest, in which one grand prize winner will receive a $5,000 Pottery Barn® gift card to help transform his or her bedroom into the ultimate relaxation space.

“Our expanded Sleepytime product line now features a robust assortment of nine flavorful and functional teas, including Wellness Teas, Green Teas and our newest varieties, Sleepytime Peach and Sleepytime Kids,” said Blake Waltrip, vice president and chief marketing officer at Celestial Seasonings. “Since 1972, Sleepytime has been there for consumers when they need time to decompress, and through our continued commitment to innovation we want to ensure our fans can enjoy Sleepytime in different ways and meet a variety of needs, now and for years to come.”

The “Sing Your Way to Sleepytime” lullaby video contest captures the essence of the Sleepytime tea experience. Now through October 30th, consumers can enter the contest by uploading a video of their favorite lullaby moment to http://www.SleepytimeLullaby.com. One Grand Prize winner will receive a $5,000 Pottery Barn gift card to use toward transforming his or her bedroom into a beautiful, cozy and sleep-friendly space.  Nine contest finalists will receive Pottery Barn gift cards worth $400 each and a year’s supply of Sleepytime products.

“Many of our consumers tell us about the evening rituals that help them relax at bedtime, and they often mention sharing a cup of Sleepytime and singing lullabies with their families,” said Jennifer Stolte, senior director of marketing at Celestial Seasonings. “This was the inspiration behind the contest – show us your Sleepytime lullaby ritual, and if you win, we can help you make your bedroom into an even better place to wind down the day.”

For contest rules and more information about the “Sing Your Way to Sleepytime” promotion, visit http://rul.es/cseZjS. To purchase Celestial Seasonings teas online, visit http://shop.celestialseasonings.com/, and to connect with Celestial Seasonings visit us on Facebook at facebook.com/CelestialSeasonings or @celestialtea on Twitter.

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