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“B Strong Ride” Charity Cycling Event Slated for August 13th

Contact: Paul Balaguer, Event Director

Website: www.bstrongride.com

Celestial Seasonings® to Sponsor Event Benefitting Boulder Community Hospital and LIVESTRONG

BOULDER, CO—April 15, 2011—Celestial Seasonings® today announced its title sponsorship of the inaugural B STRONG RIDE – a family bicycling event that will take place in Boulder County on Saturday, August 13, 2011. The ride will serve as a fundraiser for local and national cancer causes, including LIVESTRONG’s anti-cancer programs nationwide and the new Cancer Center at Boulder Community Hospital.

The event features two route options, both starting and finishing at Celestial Seasonings Boulder headquarters:

  • Mountain Loop – 70 miles through the mountains north and west of Boulder
  • Countryside Loop – a 25-mile ride through rolling terrain north of Boulder

In addition, the “Mini B” course for children 10 and under features one-mile laps on the Celestial Seasonings campus. The B STRONG Cycling Event will also feature live musical entertainment throughout the day and after the rides are over, with popular local musicians Wendy Woo, Jeff Brinkman and other prominent talent slated to perform.

Event registration fees are $75 for adults and $45 for students and riders under 18. “Mini B” registration is $20. Riders also agree to raise funds for the event beneficiaries. B STRONG registration is available online at www.bstrongride.com or by contacting Barb Mulshine at 303-521-7629.

“Celestial Seasonings is honored to be the title sponsor of this event that brings together our community,” said Peter Burns, General Manager of Celestial Seasonings. “Our products have always helped promote healthy lifestyles, and our support for cycling in Colorado goes back more than 30 years to the Red Zinger Classic, so sponsoring the B STRONG ride is a natural fit for our brand.”

B STRONG is the brainchild of Boulder cancer survivor Kevin Mulshine and Dr. Roger Nichols, one of the physicians who saw him through his cancer battle. In 2008, Mulshine was diagnosed with Stage 4 unspecified lymphoma, and was not expected to survive. During 124 straight days in the hospital, Mulshine underwent 12 surgeries and eventually fought the disease into remission. B STRONG is a both a celebration of cancer survivors and a tribute to the doctors, caregivers, family and friends that rally around cancer patients.

“We see the B STRONG Ride as a chance to give back to the community who supported me and countless others through their cancer battles,” said Kevin Mulshine. “LIVESTRONG is where fighting the fight, hope and empathy all coalesce.”

For more information about B STRONG, contact Barb Mulshine at 303-521-7629 or visit www.bstrongride.com.

Celestial Seasonings, Inc.
Celestial Seasonings, a subsidiary of The Hain Celestial Group, Inc., creates delicious, all-natural specialty teas that offer a variety of extraordinary tea-drinking experiences. Each of the more than 70 flavors is expertly crafted using only the highest quality 100 percent natural herbs, teas, spices and fruits to produce fresh, delicious tea blends. For more than 40 years, Celestial Seasonings has blended unique and healthful herb, green, white, black, red, Chai and wellness teas, each adorned with beautiful imagery and inspiring words and designed to delight your palate, nourish your body and feed your mind and spirit. For more information, visit www.celestialseasonings.com.

The Hain Celestial Group, Inc.
The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic products company in North America and Europe. Hain Celestial participates in many natural categories with well-known brands that include Celestial Seasonings®, Earth’s Best®, Terra®, Garden of Eatin’®, Sensible Portions®, Health Valley®, Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Gluten Free Café™, Hain Pure Foods®, Hollywood®, Spectrum Naturals®, Spectrum Essentials®, Walnut Acres Organic®, Imagine®, Almond Dream®, Rice Dream®, Soy Dream®, WestSoy®, The Greek Gods®, Ethnic Gourmet®, Yves Veggie Cuisine®, Granose®, Realeat®, Linda McCartney®, Daily Bread™, Lima®, Danival®, GG UniqueFiber™, Grains Noirs®, Natumi®, JASON®, Zia® Natural Skincare, Avalon Organics®, Alba Botanica®, Queen Helene®, Tushies®, Earth’s Best TenderCare® and Martha Stewart Clean™. Hain Celestial has been providing “A Healthy Way of Life™” since 1993. For more information, visit www.hain-celestial.com.

© 2011 Celestial Seasonings, Inc. All rights reserved.

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