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Celestial Seasonings Introduces New Health-Supporting Wellness and Green Tea Varieties

Contact: Tracie Lesser
Company: Burson-Marsteller
Phone: 312-596-3521
Email: Tracie.Lesser@bm.com
Website: www.celestialseasonings.com

Specialty tea brand continues tradition of innovation with new blends that ease occasional symptoms and support everyday well being

BOULDER, CO (March 10, 2011)—Celestial Seasonings®, a brand of The Hain Celestial Group, Inc. (NASDAQ: HAIN), is introducing five innovative and delicious varieties of tea for 2011. The brand’s new offerings include three items in the fast-growing wellness segment: LaxaTeaTM Wellness Tea, Metabo BalanceTM Wellness Tea and Antioxidant MaxTM Blackberry Hibiscus Herbal Tea. In addition, Celestial Seasonings will launch two new items in the green tea segment: new Peach Blossom Green Tea, and a reformulated Pomegranate Green Tea. Celestial Seasonings continues to drive growth in the wellness tea segment by providing products that offer a unique combination of flavor, effectiveness and value. The brand has augmented its selection of efficacious, symptom-specific wellness blends with LaxaTea Wellness Tea. Intended for use at bedtime, LaxaTea Wellness Tea features the popular herbal laxative senna and a proprietary blend of ingredients that help soothe away the discomforts of occasional irregularity, plus a delightful sweet and spicy citrus flavor.

LaxaTea Wellness Tea 20-count boxes are available now.

Celestial Seasonings is also introducing two new wellness tea varieties for everyday health. Metabo Balance Wellness Tea features authentic green tea, potent green tea extract and a tropical grapefruit flavor to help weight-conscious consumers naturally support their metabolism and energy levels. For consumers looking to increase their antioxidant intake, Antioxidant Max Blackberry Hibiscus Herbal Tea provides higher levels of antioxidants (as measured by Oxygen Radical Absorption Capacity, or ORAC) than many regular green teas, but without the caffeine. Combining the “superflower” hibiscus, green rooibos and grapeseed extract with the flavors of blackberries and maqui berries, this delicious herbal tea contains 20 percent of the recommended daily intake (RDI) of Vitamin C and 1,750 ORAC units of antioxidants per serving.

Metabo Balance Wellness Tea and Antioxidant Max Blackberry Hibiscus Herbal Tea 20- count boxes will be available in April 2011. The brand’s new wellness teas offer consumer benefits and efficaciousness similar to products from competing wellness tea brands, but at a considerably lower price point.

Celestial Seasonings, Inc.
Celestial Seasonings, a subsidiary of The Hain Celestial Group, Inc., creates delicious, all- natural specialty teas that offer a variety of extraordinary tea-drinking experiences. Each of the more than 70 flavors is expertly crafted using only the highest quality 100 percent natural herbs, teas, spices and fruits to produce fresh, delicious tea blends. For more than 40 years, Celestial Seasonings has blended unique and healthful herb, green, white, black, red, Chai and wellness teas, each adorned with beautiful imagery and inspiring words and designed to delight your palate, nourish your body and feed your mind and spirit. For more information, visit www.celestialseasonings.com.

The Hain Celestial Group, Inc.
The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic products company in North America and Europe. Hain Celestial participates in many natural categories with well-known brands that include Celestial Seasonings®, Earth’s Best®, Terra®, Garden of Eatin’®, Sensible Portions®, Health Valley®, Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Gluten Free CaféTM, Hain Pure Foods®, Hollywood®, Spectrum Naturals®, Spectrum Essentials®, Walnut Acres Organic®, Imagine®, Almond Dream®, Rice Dream®, Soy Dream®, WestSoy®, The Greek Gods®, Ethnic Gourmet®, Yves Veggie Cuisine®, Granose®, Realeat®, Linda McCartney®, Daily BreadTM, Lima®, Danival®, GG UniqueFiberTM, Grains Noirs®, Natumi®, JASON®, Zia® Natural Skincare, Avalon Organics®, Alba Botanica®, Queen Helene®, Tushies®, Earth’s Best, TenderCare® and Martha Stewart CleanTM.

Hain Celestial has been providing “A Healthy Way of LifeTM” since 1993. For more information, visit www.hain-celestial.com.

© 2011 Celestial Seasonings, Inc. All rights reserved.

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