The specialty tea leader offers new functional varieties and taps flavor expertise to overcome the Kombucha taste barrier
BOULDER, CO—March 12, 2010—Drawing upon more than 40 years of tea expertise and commitment to innovation, Celestial Seasonings®, a brand of The Hain Celestial Group, Inc. (NASDAQ: HAIN), has created the first raw, organic Kombucha that is naturally enhanced with functional ingredients to provide specific wellness benefits. Launching today at the Natural Products Expo West Trade Show, each of the five fermented tea beverages features a distinctive blend of fruits, herbs and botanicals and a light effervescence, resulting in exceptional flavor that shatters Kombucha’s perceived taste barrier.
“Celestial Seasonings is once again leading innovation within the tea category by offering a more flavorful and functional Kombucha than is currently available,” said Peter Burns, General Manager of Celestial Seasonings. “Kombucha has gained a small but loyal following thanks to its health- and wellness-supporting qualities, but we’ve enhanced its palatability and appeal so that more people can enjoy its nutritional benefits.”
Celestial Seasonings is the first brand to augment Kombucha’s naturally occurring enzymes, probiotics and antioxidants with all-natural functional ingredients that provide an additional targeted wellness boost. Beginning in April, the new line will be available at Whole Foods Market and other natural foods stores in five flavorful, functional varieties with a suggested retail price of $2.99 to $3.49 for one 16-ounce bottle.
Available varieties include:
Kombucha can be traced back more than 2,000 years to Russia, the Himalayas and the Far East. To make Kombucha, a special live culture called a SCOBY (short for “symbiotic colony of bacteria and yeast”) is added to a combination of organic brewed tea and sugar. After fermentation, live and raw Kombuchas like Celestial Seasonings Kombucha contain naturally occurring probiotic organisms and acids that may promote gastrointestinal health and enhance and maintain vitality.
Visit www.CelestialSeasoningsKombucha.com to learn more about Celestial Seasonings Kombucha.
Celestial Seasonings, a brand of The Hain Celestial Group, creates delicious, all-natural specialty teas that offer a variety of extraordinary tea-drinking experiences. Each of the more than 70 flavors is expertly crafted using only the highest quality 100 percent natural herbs, teas, spices and fruits to produce fresh, delicious tea blends. For 40 years, Celestial Seasonings has blended unique and healthful herb, green, white, black, red, Chai and wellness teas, each adorned with beautiful imagery and inspiring words and designed to delight your palate, nourish your body and feed your mind and spirit. For more information, visit www.celestialseasonings.com.
The Hain Celestial Group
The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic products company in North America and Europe. Hain Celestial participates in many natural categories with well-known brands that include Celestial Seasonings®, Earth’s Best®, Terra®, Garden of Eatin’®, Health Valley®, Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Gluten Free Café™, Hain Pure Foods®, Hollywood®, Spectrum Naturals®, Spectrum Essentials®, Walnut Acres Organic®, Imagine®, Rice Dream®, Soy Dream®, Rosetto®, Ethnic Gourmet®, WestSoy®, Yves Veggie Cuisine®, Granose®, Realeat®, Linda McCartney®, Daily Bread™, Lima®, Grains Noirs®, Natumi®, JASON®, Zia® Natural Skincare, Avalon Organics®, Alba Botanica®, Queen Helene®, Tushies®, TenderCare® and Martha Stewart Clean™. Hain Celestial has been providing “A Healthy Way of Life™” since 1993. For more information, visit www.hain-celestial.com.