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Celestial Seasonings® Announces Innovative Additions to Its Herbal, Green and Wellness Tea Product Lines

Continuing its storied tradition of innovation in the specialty tea category, Celestial Seasonings® has introduced a number of groundbreaking products for 2010

Boulder, CO (March 10, 2010)—Continuing its storied tradition of innovation in the specialty tea category, Celestial Seasonings® has introduced a number of groundbreaking products for 2010. The brand’s new offerings include Antioxidant Max Green Teas, with more flavonoid antioxidants than any other flavored green tea, and Sweet Zinger Ice™ Herbal Teas, the first zero-calorie herbal iced teas sweetened with stevia. North America’s specialty tea leader has also added Sleepytime® Decaf Lemon Jasmine Green and Gen Mai Cha to its selection of green teas, and has augmented its line of efficacious wellness teas with Night Moves™ and Sleepytime Sinus Soother™.

Antioxidant Max Green Teas
From the brand that first introduced the goodness of green tea to millions of Americans come new Antioxidant Max Green Teas. Combining the health benefits and smooth taste of Celestial Seasonings green tea with delicious superfruits from around the world, these new wellness blends contain 35% more free radical-fighting flavonoid antioxidants than other leading flavored green teas and provide 20% of the recommended daily intake of Vitamin C with each serving. Antioxidant Max Green Teas can be found in the wellness tea section and is available in three delicious flavors: Blackberry Pomegranate, Blood Orange Star Fruit and Dragon Fruit Melon.
Antioxidant Max 20-count boxes will be available to the trade in March 2010.

Sweet Zinger Ice™ Herbal Teas
Offering an amazingly refreshing new way to enjoy the trademark tart and tangy Zinger® taste, Sweet Zinger Ice Herbal Teas are the first sweetened, all-natural specialty iced teas made with stevia, the zero-calorie replacement for sugar that’s revolutionizing the beverage industry. Sweet Zinger Ice Teas are presented in limited edition retail displays for the spring and summer months, and are available in four popular Zinger varieties: Raspberry, Wild Berry, Acaí Mango and Tangerine Orange. 
Sweet Zinger Ice 20-count boxes will be available to the trade in March 2010.

Smooth and Delicious New Green Teas
Celestial Seasonings has added two new varieties to its line of delicious, healthful green teas. Sleepytime Decaf Lemon Jasmine Green features the trusted blend of chamomile, spearmint and lemongrass for which the all-time bestselling Sleepytime is known, but adds satisfying decaffeinated green tea and a great new lemon jasmine flavor. The brand also introduced its interpretation of the increasingly popular Gen Mai Cha variety, which combines smooth green tea, nutty toasted rice and matcha, a traditional Japanese green tea powder, to create a great-tasting premium green tea at an attractive price point.
Sleepytime Decaf Lemon Jasmine Green 20-count boxes will be available to the trade in March 2010.  Gen Mai Cha 20-count boxes will be available exclusively to Natural Foods customers in April 2010.

Health-Supporting New Wellness Teas
New from Celestial Seasonings in the wellness category is Sleepytime Sinus Soother, which blends efficacious herbal ingredients like tulsi and nettle with Sleepytime’s time-honored blend of chamomile, spearmint and lemongrass to help soothe away seasonal sinus discomforts. Also new is Night Moves, intended for use at bedtime to help relieve the symptoms of occasional constipation. Night Moves combines the powerful herbal laxative senna with trusted the natural digestive aids fennel, artichoke and psyllium seed and features a delicious sweet and spicy citrus taste. Both of these flavorful new wellness teas offer significant value versus similar offerings from competing brands.
Sleepytime Soother 20-count boxes will be available to the trade in March 2010. Night Moves 20-count boxes will be available exclusively to Natural Foods customers in April 2010.

Celestial Seasonings
Celestial Seasonings, a brand of The Hain Celestial Group, creates delicious, all-natural specialty teas that offer a variety of extraordinary tea-drinking experiences. Each of the more than 70 flavors is expertly crafted using only the highest quality 100 percent natural herbs, teas, spices and fruits to produce fresh, delicious tea blends. For 40 years, Celestial Seasonings has blended unique and healthful herb, green, white, black, red, Chai and wellness teas, each adorned with beautiful imagery and inspiring words and designed to delight your palate, nourish your body and feed your mind and spirit. For more information, visit www.celestialseasonings.com.

The Hain Celestial Group
The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic products company in North America and Europe. Hain Celestial participates in many natural categories with well-known brands that include Celestial Seasonings®, Earth’s Best®, Terra®, Garden of Eatin’®, Health Valley®, Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Gluten Free Café™, Hain Pure Foods®, Hollywood®, Spectrum Naturals®, Spectrum Essentials®, Walnut Acres Organic®, Imagine®, Rice Dream®, Soy Dream®, Rosetto®, Ethnic Gourmet®, WestSoy®, Yves Veggie Cuisine®, Granose®, Realeat®, Linda McCartney®, Daily Bread™, Lima®, Grains Noirs®, Natumi®, JASON®, Zia® Natural Skincare, Avalon Organics®, Alba Botanica®, Queen Helene®, Tushies®, TenderCare® and Martha Stewart Clean™. Hain Celestial has been providing “A Healthy Way of Life™” since 1993. For more information, visit www.hain-celestial.com.

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