Specialty Tea Leader Will Donate Up to $50,000 to Conservation International’s “Protect an Acre” Program
BOULDER, CO—January 5, 2010—Celestial Seasonings® invites people to help preserve the earth’s tropical forests by participating in a new Facebook quiz, entitled PossibiliTEAS. Through the campaign, which launches today kicking off January’s National Hot Tea Month, Celestial Seasonings will donate one dollar on behalf of each participant, totaling up to $50,000, to Conservation International’s “Protect an Acre” program.
“At Celestial Seasonings we continue our 40-year commitment to social and environmental responsibility through our support of Conservation International’s ‘Protect an Acre’ program,” said Peter Burns, General Manager of Celestial Seasonings. “Our entertaining and insightful PossibiliTEAS Facebook quiz utilizes the inspiring art from our new, smoother-tasting green tea line to teach tea drinkers a little about themselves, while they support a great cause.”
The PossibiliTEAS Facebook application features thought-provoking questions, the answers of which align people with one of nine symbolic Asian characters found on boxes of Celestial Seasonings new green tea. Participants are provided with inspiration and guidance based on the given character and its associated meaning. For instance, the Dragon featured on Authentic Green Tea represents “awakening” while the Butterfly featured on Raspberry Gardens® Green Tea symbolizes “joy.” The quiz is available at Celestial Seasonings Facebook fan page: www.facebook.com/CelestialSeasonings where the first 15,000 participants will receive a sample of Celestial Seasonings Authentic Green Tea.
Celestial Seasonings donation of up to $50,000 will support Conservation International’s “Protect an Acre” program, which helps slow climate change and preserves tropical forests around the world. Just $15 protects one acre of tropical forest, so when participants enlist the support of 14 of their Facebook friends, together they will protect one acre of tropical forest. Building upon a strong foundation of science, partnership and field demonstration, Conservation International empowers societies to responsibly and sustainably care for nature for the well-being of humanity.
For 40 years, Celestial Seasonings has made healthy teas for a healthy planet and its support of Conservation International is an extension of that commitment to the environment. Working with many of the same farmers for more than 30 years has enabled Celestial Seasonings to ensure sustainable harvests and support ethical trade practices. Furthering its commitment to the environment, the use of minimal packaging, including a unique tea bag that requires no strings, tags, staples or individual wrappers, saves more than 3.5 million pounds of waste from entering landfills every year. Additional information is located at www.celestialseasonings.com.
Celestial Seasonings, a brand of The Hain Celestial Group, creates delicious, all-natural specialty teas that offer a variety of extraordinary tea-drinking experiences. Each of the more than 70 flavors is expertly crafted using only the highest quality 100 percent natural herbs, teas, spices and fruits to produce fresh, delicious tea blends. For 40 years, Celestial Seasonings has blended unique and healthful herb, green, white, black, red, Chai and wellness teas, each adorned with beautiful imagery and inspiring words and designed to delight your palate, nourish your body and feed your mind and spirit. For more information, visit www.celestialseasonings.com.
The Hain Celestial Group
The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic products company in North America and Europe. Hain Celestial participates in many natural categories with well-known brands that include Celestial Seasonings®, Earth’s Best®, Terra®, Garden of Eatin’®, Health Valley®, Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Gluten Free Café™, Hain Pure Foods®, Hollywood®, Spectrum Naturals®, Spectrum Essentials®, Walnut Acres Organic®, Imagine®, Rice Dream®, Soy Dream®, Rosetto®, Ethnic Gourmet®, WestSoy®, Yves Veggie Cuisine®, Granose®, Realeat®, Linda McCartney®, Daily Bread™, Lima®, Grains Noirs®, Natumi®, JASON®, Zia® Natural Skincare, Avalon Organics®, Alba Botanica®, Queen Helene®, Tushies®, TenderCare®. and Martha Stewart Clean. Hain Celestial has been providing “A Healthy Way of Life™” since 1993. For more information, visit www.hain-celestial.com.