The book club member experience is enhanced with increased author access and interactive opportunities
BOULDER, CO — June 23, 2008 — Celestial Seasonings continues the evolution of its Adventure at Every Turn book club through an extended partnership with Doreen Orion, author of their June book selection, Queen of the Road. An exclusive author webcast, iced tea drink recipe contest and book signing at Celestial Seasonings’ Boulder, Colo. headquarters are part of an effort to enhance the Adventure at Every Turn book club member experience through interactive opportunities and increased access to featured authors. The popular Web-based book club has grown to nearly 17,000 members since its inception in November of 2007.
In August, Celestial Seasonings will produce an author webcast in which Orion will answer 10 questions submitted by Adventure at Every Turn members. Questions will be judged on creativity, relevance and their ability to provoke thought. Members can submit questions for consideration at www.celestialseasoningsbookclub.com by July 31, 2008. Ten winners will be notified in early August, and each winner will receive a signed copy of Queen of the Road and a Celestial Seasonings gift basket valued at $50.
Iced Tea Drink Recipe Contest
In a nod to Orion’s chapter-opening cocktail recipes, Celestial Seasonings is holding a Queen of the Road iced tea drink recipe contest. Book club members are invited to create a custom drink recipe using Celestial Seasonings teas as an ingredient. Recipes will be judged on use of tea, creativity and taste. Members can submit recipes for consideration at www.celestialseasoningsbookclub.com by July 31, 2008. Three winners will be notified in early August, and each winner will receive cash prizes ranging from $250 to $500, along with a signed copy of Queen of the Road and a Celestial Seasonings gift basket.
Orion will sign copies of her book on Wednesday, July 2 from 2 p.m. until 3:30 p.m. MT. The signing will take place in the Celestial Seasonings Tour Center, located at 4600 Sleepytime Drive in Boulder, Colo. The converted bus featured in Orion’s book will be parked in Celestial Seasonings’ parking lot for participants to view.
Book Club Membership
The Adventure at Every Turn book club, housed at www.celestialseasoningsbookclub.com, features a new Random House-published book every other month. Featured and previous books and content are accessible to members at all times. Members gain access to themed tea pairings, recipes and décor and activity tips inspired by the featured book and designed to engage each of the senses. Along with book discussion guides and customizable e-mail invitations, these special benefits enable members to organize and host memorable, thought-provoking book discussion events.
Consumers can join the book club simply by signing up at the dedicated book club Web site. Upon registering, members receive an e-mail confirmation and a promotional code entitling them to free shipping for featured books purchased through the Random House Web site, www.RandomHouse.com. Members gain access to the Web site via a personal password.
Celestial Seasonings, a brand of The Hain Celestial Group, creates delicious, all-natural specialty teas that offer a variety of extraordinary tea-drinking experiences. Each of the more than 90 flavors is expertly crafted using only the highest quality 100 percent natural herbs, teas, spices and fruits to produce fresh, delicious tea. For nearly 40 years, Celestial Seasonings has blended unique and healthful herb, green, white, black, red, organic, chai and wellness teas, each adorned with beautiful imagery and inspiring words and designed to delight your palate, nourish your body and feed your mind and spirit. For more information, visit www.celestialseasonings.com.
The Hain Celestial Group
The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic food and personal care products company in North America and Europe. Hain Celestial participates in almost all natural food categories with well-known brands that include Celestial Seasonings®, Terra®, Garden of Eatin’®, Health Valley®, WestSoy®, Earth’s Best®, Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Hain Pure Foods®, FreeBird™, Plainville Farms®, Hollywood®, Spectrum Naturals®, Spectrum Essentials®, Walnut Acres Organic®, Imagine®, Rice Dream®, Soy Dream®, Rosetto®, Ethnic Gourmet®, Yves Veggie Cuisine®, Granose®, Realeat®, Linda McCartney®, Daily Bread™, Lima®, Grains Noirs®, Natumi®, JASON®, Zia® Natural Skincare, Avalon Organics®, Alba Botanica®, Queen Helene®, Tushies® and TenderCare®. Hain Celestial has been providing “A Healthy Way of Life™” since 1993. For more information, visit www.hain-celestial.com.