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A New Line of Organic, Fair Trade Certified™ Gourmet Whole Bean Coffee From Celestial Seasonings®

The latest taste adventure from the company touted for their tea


BOULDER, CO, Jan. 29 /PRNewswire/ -- Celestial Seasonings®, a leader in the specialty tea category, recently launched a new line of gourmet whole bean coffee. These 100 percent natural coffees are USDA Organic and Fair Trade Certified™, and are available in five distinctive flavors.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080129/LATU035)

"Nearly 40 years of excellence and innovation in tea-making has made Celestial Seasonings a recognized leader in the hot beverage category," said David Ziegert, acting general manager at Celestial Seasonings. "With the introduction of coffee we are leveraging our flavor expertise and equity in this category. Additionally, our research found that tea drinkers enjoy coffee several times each week, so we are providing them with another great-tasting, high-quality option from Celestial Seasonings."

Coffee flavors include Morning Thunder™, Decaf Morning Thunder™, French Roastaroma™, Caramel Mocha and Vanilla Hazelnut. The coffees are packaged in a unique re-sealable zipper lock bag that helps prolong the freshness of the beans and preserve the flavor.

Celestial Seasonings coffees are shade grown to promote a healthy environment for migratory birds in the growing region, and to support biodiversity that helps sustain rainforests. Shade also helps enhance the bean's flavor profile, as it matures more slowly out of the sun. Additionally, the line is Fair Trade Certified™, which guarantees fair prices for farmers and improves their opportunities for health care, housing and education.

The beans are roasted using a distinctive process that has been perfected over the last 60 years. Rather than applying a direct flame, which can burn the beans and result in a bitter taste, Celestial Seasonings roasts its coffee beans using an indirect but powerful stream of hot air, resulting in a more flavorful and aromatic coffee.

The coffee is available online at http://www.celestialseasoningscoffee.com/ and at select retail outlets at a suggested retail price of $9.99 per 12-ounce bag. National distribution of the product is expected beginning 2008.

Celestial Seasonings
Celestial Seasonings, a brand of The Hain Celestial Group, creates delicious, all-natural specialty teas that offer a variety of extraordinary tea-drinking experiences. Each of the more than 100 flavors is expertly crafted using only the highest quality 100 percent natural herbs, teas, spices and fruits to produce fresh, delicious tea. For nearly 40 years, Celestial Seasonings has blended unique and healthful herbal, green, white, black, red, organic, chai and wellness teas, each adorned with beautiful imagery and inspiring words and designed to delight your palate, nourish your body and feed your mind and spirit. For more information, visit http://www.celestialseasonings.com/.

The Hain Celestial Group
The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic food and personal care products company in North America and Europe. Hain Celestial participates in almost all natural food categories with well-known brands that include Celestial Seasonings®, Terra®, Garden of Eatin'®, Health Valley®, WestSoy®, Earth's Best®, Arrowhead Mills®, DeBoles®, Hain Pure Foods®, FreeBird™, Plainville Farms™, Hollywood®, Spectrum Naturals®, Spectrum Essentials®, Walnut Acres Organic™, Imagine Foods™, Rice Dream®, Soy Dream®, Rosetto®, Ethnic Gourmet®, Yves Veggie Cuisine®, Granose®, Realeat®, Linda McCartney®, Lima®, Grains Noirs®, Natumi®, JASON®, Zia® Natural Skincare, Avalon Organics®, Alba Botanica®, Queen Helene®, TenderCare® and Tushies®. Hain Celestial has been providing "A Healthy Way of Life™" since 1993. For more information, visit http://www.hain-celestial.com/.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080129/LATU035
PRN Photo Desk, photodesk@prnewswire.com

SOURCE: Celestial Seasonings

CONTACT: Tracie Lesser of Burson-Marsteller, +1-312-596-3521,
Tracie.Lesser@bm.com, for Celestial Seasonings

Web site: http://www.celestialseasonings.com/


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