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Beloved specialty tea brand kicks off the holiday season by inviting fans to send a sample of Candy Cane Lane Holiday Tea to their loved ones


Boulder, CO December 6, 2016Celestial Seasonings®, a brand of The Hain Celestial Group, Inc. (Nasdaq: HAIN) and a specialty tea leader in North America for nearly 50 years, invites tea-lovers to celebrate the magic of the season with a free Candy Cane Lane® Holiday Tea sample program on Facebook.  


The brand recently returned to its class, iconic, artful packaging in the United States and has introduced six new flavors supported by an integrated marketing campaign titled “The Magic of Tea.” Celestial Seasonings new program, “Share the Magic,” extends the campaign into the holidays by celebrating the uniquely Celestial Seasonings tea drinking experience with a fun, festive offer that encourages sharing.


“At Celestial Seasonings, we have always been excited about sharing the magic of the season with our great-tasting holiday teas, and this year, we are adding even more excitement by sharing a total of 25,000 free samples of Candy Cane Lane Holiday Tea with Facebook followers over 14 days in December,” said Tim Collins, Vice President of Marketing at Celestial Seasonings.  “The holiday season is a time of sharing and togetherness—a time to hit the pause button and connect with loved ones—so we created a holiday program that focuses on sharing wonderful feelings and a delicious, comforting cup of holiday tea.”


To enter, Celestial Seasonings is asking Facebook followers to share how tea adds magic to their day and, in return, Celestial Seasonings will send a free sample of Candy Cane Lane in the spirit of sharing the magic this holiday season with someone special.  They will also receive a coupon that can be used on of any of their favorite Celestial Teas. Each day from Friday, December 2nd to Thursday, December 15th, entries will be accepted on Celestial Seasonings Facebook page. Participants may only enter once.


Candy Cane Lane Holiday Tea is a spirited holiday blend of naturally decaffeinated green tea with seasonal flavors including cool peppermint, creamy vanilla, roasted carob and a dash of cinnamon.  It adds a festive touch to any holiday occasion.  Celestial Seasonings also has seven other holiday tea flavors: Cranberry Vanilla Wonderland, Sugar Cookie Sleigh Ride, Caramel Apple Dream, Sugar Plum Spice, Gingerbread Spice, Sweet Harvest Pumpkin and Nutcracker Sweet.  All of these teas are available in stores and online. 


For nearly 50 years, Celestial Seasonings has brought the magic of tea to people around the world with its unique and captivating packaging, matching the goodness and flavor found inside the box. Today, Celestial Seasonings is delighted to announce that the brand will be sharing the magic of the holiday season with thousands of lucky tea-lovers who can, in turn, share the magic with their friends and family.


About Celestial Seasonings, Inc.

For nearly 50 years, Celestial Seasonings, Inc. (a subsidiary of The Hain Celestial Group, Inc., Nasdaq: HAIN) has created delicious specialty teas that are good for you and good for the world. The brand currently offers more than 70 unique varieties of herbal, green, black, wellness, rooibos and chai teas, as well as ready-to-drink tea lattes.  Each blend is expertly crafted from the finest herbs, teas, spices and botanicals, and is presented in our iconic packaging that is adorned with beautiful imagery and inspiring words that are part of the brand’s heritage. From calming and relaxing to refreshing and rejuvenating to everyday wellness support, there’s a Celestial Seasonings product for any mood, any moment, any time of day. For more information, visit celestialseasonings.com or facebook.com/CelestialSeasonings.


About The Hain Celestial Group, Inc.

The Hain Celestial Group (Nasdaq: HAIN), headquartered in Lake Success, NY, is a leading organic and natural products company with operations in North America, Europe and India. Hain Celestial participates in many natural categories with well-known brands that include Celestial Seasonings®, Earth’s Best®, Ella’s Kitchen®, Terra®, Garden of Eatin’®, Sensible Portions®, Health Valley®, Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Casbah®, Rudi’s Organic Bakery®, Hain Pure Foods®, Spectrum®, Spectrum Essentials®,  Imagine®, Almond Dream®, Rice Dream®, Soy Dream®, WestSoy®, The Greek Gods®, BluePrint®, FreeBird®, Plainville Farms®, Empire®, Kosher Valley®, Yves Veggie Cuisine®, Europe’s Best®, Cully & Sully®, New Covent Garden Soup Co.®, Johnson’s Juice Co.®, Farmhouse Fare®, Hartley’s®, Sun-Pat®, Gale’s®, Robertson’s®, Frank Cooper’s®, Linda McCartney’s®, Lima®, Danival®, Joya®, Natumi®, GG UniqueFiber®, Tilda®, JASON®, Avalon Organics®, Alba Botanica®, Live Clean® and Queen Helene®. Hain Celestial has been providing A Healthier Way of Life™ since 1993. For more information, visit www.hain.com.



Media Contacts


Joan Boykin




Caroline Bushnell



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