home search close map-marker leaf menu caret-down caret-up shopping-cart twitter facebook pinterest instagram celestial-star empty-checkbox checked-checkbox filters check globe stethoscope coffee spotify

Fifth Annual Celestial Seasonings® B Strong Ride Hits The Road August 8th

Proceeds Benefit Boulder Community Health Center for Integrative Care and George Karl Foundation

Boulder, CO­—July 29, 2015 — The 5th annual Celestial Seasonings® B Strong Ride presented by Subaru will take more than 800 cyclists on three routes through Boulder County on Saturday, August 8th. The event is a fundraiser for Boulder and Denver area cancer causes, including Boulder Community Health Center for Integrative Care and the George Karl Foundation.

The event features three ride options starting and finishing at Celestial Seasonings headquarters in Boulder:

  • Mountain Loop – 69 miles through the mountains north and west of Boulder
  • Countryside Loop – 24 miles through rolling terrain north of Boulder
  • Mini B – One-mile loop on the Celestial Seasonings campus for children 10 and under

Participants will also enjoy an outstanding post-ride party at Celestial Seasonings throughout the day. Highlights include live music from Soul School, Oskar Blues beer, and food provided by Ted’s Montana Grill, Mateo, Oskar Blues, and Rush Bowls. Families and non-riders are also invited to post-ride festivities.

Event registration is still open. To register or donate, visit bstrongride.com through Wednesday, August 5th, or register on-site at Celestial Seasonings the day of the event. Fees are $95 for adults and $55 for students and riders under 18. “Mini B” registration fee is $10.

B Strong Ride funds a complete year of cancer care at Boulder Community Health Center for Integrative Care. The event has been an outstanding success in its four years, with more than 2,800 riders having raised over $1.2 Million.

“Celestial Seasonings is excited to continue our partnership with B Strong Ride as its title sponsor and host,” said David Ziegert, General Manager of Celestial Seasonings, Inc.
“With our mission of providing better-for-you products that promote a healthier lifestyle and our brand’s longstanding support for cycling in Colorado, it’s natural for us to sponsor this event that has a positive impact on so many people in our community.”

In addition to Celestial Seasonings and Subaru, B Strong Ride is also supported by a number of local and national sponsors, including:

Platinum Sponsors:
The Caruso Foundation, Rocky Mountain Cancer Centers, Tebo Properties, Mike Shaw Subaru and Flatirons Subaru.

Additional Sponsors:
Dream Finders Homes, MBS Capital Markets, PanTheryx, Altitude TV, Auto Trader, Bicycle Village, Boston Scientific, CC Devco, Comcast, Boulder Daily Camera, First Western Trust, KBCO and KOA, Laszlo Law, Mateo Restaurant Provencal, Oskar Blues, Panera Bread, Root Sports, Rush Bowls, Spectranetics, Security Service Federal Credit Union, Stadium Medical, Sterling Rice Group, Ted’s Montana Grill, Zayo and Zoll.

Several Hain Celestial brands also provide support, including:
Arrowhead Mills®, BluePrint®, Ella’s Kitchen®, Empire Kosher®, Dream®, The Greek Gods®, JĀSÖN®, MaraNatha®, Plainville Farms®, Rudi’s Organic Bakery®, Spectrum Essentials® and Terra®.

Bicycle repair service during the ride is provided by four local bicycle shops: Bicycle Village, Boulder Cycle Sport, LTD Cycleworx and Wheat Ridge Cyclery.

For more information about B Strong, visit bstrongride.com or email info@bstrongride.com.

Celestial Seasonings, Inc.
For more than 40 years, Celestial Seasonings, Inc. (a subsidiary of The Hain Celestial Group, Inc., NASDAQ: HAIN) has created delicious specialty teas that are good for you and good for the world. The brand currently offers more than 70 unique varieties of herbal, green, black, wellness, Rooibos and chai teas, as well as ready-to-drink beverages like organic Kombucha and tea lattes. Each blend is expertly crafted from the finest herbs, teas, spices and botanicals, and is presented in packaging adorned with the beautiful imagery and inspiring words that are part of the brand’s heritage. From calming and relaxing to refreshing and rejuvenating to everyday wellness support, there’s a Celestial Seasonings® product for any mood, any moment, any time of day. For more information, visit celestialseasonings.com or facebook.com/CelestialSeasonings.

Sign up to receive The Tea Leaflet, our monthly e-newsletter packed with Celestial Seasonings news, information, and exciting online-only deals and specials. You will save 10% on your first purchase.