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Registration Opens For Fifth Annual Celestial Seasonings® B Strong Ride Presented By Subaru

Proceeds from August 8th Cycling Event Benefit Boulder Community Health Center for Integrative Care and George Karl Foundation

Boulder, CO­—March 16, 2015—Registration is now open for the fifth annual Celestial Seasonings® B Strong Ride Presented by Subaru cycling event. The ride will take place on Saturday, August 8th and is a fundraiser for Boulder- and Denver-area cancer causes, including Boulder Community Health Center for Integrative Care and the George Karl Foundation.

The event features three ride options starting and finishing at Celestial Seasonings, Inc. headquarters in Boulder:

  • Mountain Loop – 69 miles through the mountains north and west of Boulder
  • Countryside Loop – 24 miles through rolling terrain north of Boulder
  • Mini B – One-mile loop on the Celestial Seasonings campus for children 10 and under

As in years past, B Strong Ride will also feature a post-ride party with outstanding food and an exceptional slate of live musical entertainment at Celestial Seasonings throughout the day.

Event registration fees are $75 for adults (a $20 discount off the standard $95 fee for the first 100 riders to register) and $55 for students and riders under age 18. “Mini B” registration fee is $10. Fundraising for the event’s beneficiaries is encouraged, but not required. To register or donate, visit bstrongride.com.

B Strong Ride has been an outstanding success in its first four years, with more than 2,800 riders raising over $1.2 Million for local cancer charities.

“Celestial Seasonings is excited to continue our partnership with B Strong Ride as its title sponsor and host,” said David Ziegert, General Manager of Celestial Seasonings, Inc.
“With our mission of providing better-for-you products that promote a healthier lifestyle and our brand’s longstanding support for cycling in Colorado, it’s natural for us to sponsor this event that has a positive impact on so many people in our community.”

In addition to Celestial Seasonings and Subaru, B Strong Ride is also supported by a number of local and national sponsors, including:

Platinum Sponsors:
Rocky Mountain Cancer Centers, Zayo Group, Tebo Properties, Mike Shaw Subaru and Flatirons Subaru

Additional Sponsors:
Integra, MBS Capital Markets, CC Devco, Covidien, Ted’s Montana Grill, Nest Fresh Eggs, Boston Scientific, Auto Trader, Spectranetics, Mateo Restaurant, Sterling Rice Group, Boulder Daily Camera, Oskar Blues, PanTheryx, KBCO and KOA, Altitude TV, Comcast, Root Sports, Stadium Medical, First Western Trust, Bicycle Village, Zoll, Panera Bread, Boulder Bicycle Blenders and Rush Bowls.

Several Hain Celestial brands also provide support, including: Earth’s Best®, Ella’s Kitchen®, Terra®, MaraNatha®, The Greek Gods®, Rudi’s Organic Bakery®, BluePrint®, Dream®, JĀSÖN®, Avalon Organics® and Alba Botanica®.

Repair service during the ride is provided by four local bicycle shops: Bicycle Village, Boulder Cycle Sport, LTD Cycleworx and Wheat Ridge Cyclery.

For more information about B Strong, visit bstrongride.com or email info@bstrongride.com.

Celestial Seasonings, Inc.
For more than 40 years, Celestial Seasonings, Inc. (a subsidiary of The Hain Celestial Group, Inc., NASDAQ: HAIN) has created delicious specialty teas that are good for you and good for the world. The brand currently offers more than 70 unique varieties of herbal, green, black, wellness, Rooibos and chai teas, as well as ready-to-drink beverages like organic Kombucha and natural shots. Each blend is expertly crafted from the finest herbs, teas, spices and botanicals, and is presented in packaging adorned with the beautiful imagery and inspiring words that are part of the brand’s heritage. From calming and relaxing to refreshing and rejuvenating to everyday wellness support, there’s a Celestial Seasonings® product for any mood, any moment, any time of day. For more information, visit celestialseasonings.com or facebook.com/CelestialSeasonings.

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