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Press Release Archives


“B Strong Ride” Charity Cycling Event Slated for August 13th

Friday, April 15, 2011 - 16:04

Celestial Seasonings® to Sponsor Event Benefitting Boulder Community Hospital and LIVESTRONG

Celestial Seasonings Introduces New Health-Supporting Wellness and Green Tea Varieties

Thursday, March 10, 2011 - 17:03

Specialty tea brand continues tradition of innovation with new blends that ease occasional symptoms and support everyday well being.


Celestial Seasonings® Brings Sleepytime® Bear to Life Online Providing Escape and Calm for Tea Drinkers

Wednesday, December 8, 2010 - 22:12

Specialty tea leader introduces a new tea time ritual by way of social media.

Celestial Seasonings® Introduces First-of-its-Kind Kombucha Line

Monday, March 15, 2010 - 21:03

The specialty tea leader offers new functional varieties and taps flavor expertise to overcome the Kombucha taste barrier

Celestial Seasonings® Announces Innovative Additions to Its Herbal, Green and Wellness Tea Product Lines

Monday, March 15, 2010 - 21:03

Continuing its storied tradition of innovation in the specialty tea category, Celestial Seasonings® has introduced a number of groundbreaking products for 2010

Celestial Seasonings® Enables People to Help Protect the Earth’s Tropical Forests Through Facebook

Tuesday, January 5, 2010 - 21:01

Specialty Tea Leader Will Donate Up to $50,000 to Conservation International’s “Protect an Acre” Program


Celestial Seasonings® 40th Anniversary Celebration Brings Together Brand’s Past, Present and Future

Thursday, September 17, 2009 - 17:09

Natural foods pioneer marks its beginnings with a memorable gathering

Celestial Seasonings® New Green Tea Cracks the Bitterness Code, Sleepytime® Gets A New Flavor

Thursday, August 6, 2009 - 14:08

The specialty tea leader celebrates 40 years with more innovative new varieties

Celestial Seasonings® Plants One Million Trees with Help from Tea Drinkers

Friday, April 3, 2009 - 20:04

The specialty tea leader extends their Trees for the Future partnership through April to mark Earth Month and further promote sustainability in developing countries

Celestial Seasonings® Asks Tea Drinkers to Make a Difference by Planting “Virtual Trees” Online

Tuesday, February 3, 2009 - 16:02

The specialty tea leader partners with Trees for the Future to plant more than one million trees


Celestial Seasonings Introduces Two New Green Teas Supporting Breast Cancer Awareness Month

Monday, September 8, 2008 - 20:09

Tropical Grapefruit and Cranberry Pomegranate Green Teas Feature Original Box Art Designed by Breast Cancer Survivors.

Celestial Seasonings Book Club Members Receive All-Access Pass with Latest Selection, Queen of the Road

Monday, June 23, 2008 - 16:06

Celestial Seasonings continues the evolution of its Adventure at Every Turn book club

A New Line of Organic, Fair Trade Certified™ Gourmet Whole Bean Coffee From Celestial Seasonings®

Tuesday, January 29, 2008 - 16:01

The latest taste adventure from the company touted for their tea

Celestial Seasonings® Introduces Giftable Teas for Valentine's Day and Mother's Day

Friday, January 4, 2008 - 16:01

Celestial Seasonings, a leader in the Specialty Tea category, introduces two teas perfect for gift-giving


Tea Drinkers Experience an Adventure at Every Turn With a Book Club by Celestial Seasonings®

Tuesday, December 11, 2007 - 16:12

Celestial Seasonings® partners with Random House, Inc. to deliver a book club with multi-sensory appeal

New Saphara Tea Provides a Journey for the Senses for Premium Tea Drinkers

Tuesday, November 27, 2007 - 16:11

Celestial Seasonings introduces new line of whole leaf tea

Start a New Tradition with Holiday Teas from Celestial Seasonings®

Monday, November 12, 2007 - 18:11

The holidays are a special time to celebrate old traditions—and start new ones.

Celestial Seasonings® Brings a New Sense of Adventure to the Tea Drinking Experience

Monday, September 17, 2007 - 16:09

New packaging and positioning launched

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