The specialty tea leader extends their Trees for the Future partnership through April to mark Earth Month and further promote sustainability in developing countries
BOULDER, CO—April 3, 2009—By purchasing Celestial Seasonings® tea during the first three months of 2009, tea drinkers helped the brand reach its goal of planting one million trees in developing countries. In light of this achievement and in celebration of Earth Month, Celestial Seasonings has extended the free online portion of the program through the end of April, enabling tea drinkers to sponsor the planting of thousands more trees around the world with help from their partners at the nonprofit Trees for the Future.
“We’d like to thank Celestial Seasonings tea drinkers for their contribution to this significant reforestation effort, which helps to promote economic and environmental sustainability,” said Peter Burns, General Manager of Celestial Seasonings. “Extending our Trees for the Future partnership through Earth Month in April means more people can take part in this meaningful program and, by simply clicking their mouse, help us add to the one million trees already sponsored.”
Online visitors to www.celestialseasonings.com/trees can plant a tree in a virtual forest generated entirely by fellow users. For each virtual tree planted, Celestial Seasonings will sponsor the planting of one real tree in a developing country by Trees for the Future. Up to 50,000 trees will be planted through the program’s online component. Visitors can view the growing virtual forest of trees and watch their own tree sprout and grow. Also, users discover how trees benefit the environment and economies of emerging nations by improving the quality of their water, air and soil, promoting biodiversity and generating additional income.
The site also features information on the brand’s earth-friendly practices, including the growing, harvesting and sourcing of their ingredients and the packaging of their products. Because they have worked with many of the same farmers for more than 30 years, the specialty tea leader has been able to establish sustainable harvests and support ethical trade practices. Additionally, Celestial Seasonings’ use of minimal packaging, including a unique tea bag that requires no strings, tags, staples or individual wrappers, saves more than 3.5 million pounds of waste from entering landfills annually.
Tea drinkers had the ability to join Celestial Seasonings in planting trees in two ways: by purchasing the brand’s all-natural teas between January 1 and March 31, 2009, and by visiting www.celestialseasonings.com/trees, where they can still plant a virtual tree through the end of April.
Since 1988, Trees for the Future has planted more than 70 million trees in Central America, Africa and Asia – helping thousands of communities improve their livelihoods and their environment. These newly planted trees remove approximately 1.5 million tons of carbon dioxide from the atmosphere each year.
Celestial Seasonings, a brand of The Hain Celestial Group, creates delicious, all-natural specialty teas that offer a variety of extraordinary tea-drinking experiences. Each of the more than 90 flavors is expertly crafted using only the highest quality 100 percent natural herbs, teas, spices and fruits to produce fresh, delicious tea. For nearly 40 years, Celestial Seasonings has blended unique and healthful herb, green, white, black, red, organic, Chai and wellness teas, each adorned with beautiful imagery and inspiring words and designed to delight your palate, nourish your body and feed your mind and spirit. For more information, visit www.celestialseasonings.com.
The Hain Celestial Group
The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic food and personal care products company in North America and Europe. Hain Celestial participates in almost all natural food categories with well-known brands that include Celestial Seasonings®, Terra®, Garden of Eatin’®, Health Valley®, WestSoy®, Earth’s Best®, Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Hain Pure Foods®, FreeBird™, Plainville Farms®, Hollywood®, Spectrum Naturals®, Spectrum Essentials®, Walnut Acres Organic®, Imagine®, Rice Dream®, Soy Dream®, Rosetto®, Ethnic Gourmet®, Yves Veggie Cuisine®, Granose®, Realeat®, Linda McCartney®, Daily Bread™, Lima®, Grains Noirs®, Natumi®, JASON®, Zia® Natural Skincare, Avalon Organics®, Alba Botanica®, Queen Helene®, Tushies® and TenderCare®. Hain Celestial has been providing “A Healthy Way of Life™” since 1993. For more information, visit www.hain-celestial.com.