Tropical Grapefruit and Cranberry Pomegranate Green Teas Feature Original Box Art Designed by Breast Cancer Survivors.
BOULDER, CO — September 8, 2008— In anticipation of October’s National Breast Cancer Awareness Month, Celestial Seasonings® has introduced two new antioxidant-rich green teas–-Cranberry Pomegranate Green Tea and Tropical Grapefruit Green Tea. Known for its iconic and inspirational packaging art, Celestial Seasonings invited artists and breast cancer survivors Heidi Kummli and Dagmar Fehlau to develop original tea box artwork. The two new green tea varieties support Celestial Seasonings’ sponsorship of the National Breast Cancer Foundation (NBCF).
“The healthy ingredients and nurturing goodness of Celestial Seasonings teas make us a natural partner for the National Breast Cancer Foundation,” said David Ziegert, Acting General Manager of Celestial Seasonings. “We hope our new teas will support the efforts of this great organization, and also continue to increase awareness of this important cause.”
The two distinctive new green tea flavors are rich in health-supporting antioxidants. Cranberry Pomegranate Green Tea is infused with sweet pomegranates and tart cranberries. Tropical Grapefruit Green Tea features the brisk aroma and refreshing taste of fresh grapefruit. Both are 100% natural with no artificial flavors, colors or preservatives. The teas are available at grocery and natural foods stores nationwide and for the suggested retail price of $2.99 for one 20-count box.
Celestial Seasonings has a rich history of creating thought-provoking tea boxes whose beautiful artwork tells the story of the goodness found inside the box. With the help of the Rocky Mountain Cancer Center of Denver, Celestial Seasonings was able to identify a talented group of local artists who were also breast cancer survivors. From that group, Dagmar Fehlau and Heidi Kummli were selected to develop purpose-driven tea box art for the two new green tea varieties.
Fehlau’s and Kummli’s unique artistic perspectives allowed them to use the healthy ingredients in each tea to illustrate their stories of courage, perseverance and hope. Fehlau created a colorful gouache-style painting for Cranberry Pomegranate Green Tea. Gouache technique uses an opaque water-based paint to achieve an effect that combines characteristics of both oil and watercolor styles. Kummli tapped her expertise in beadwork to develop for Tropical Grapefruit Green Tea a beaded tapestry that is unlike anything ever featured on a Celestial Seasonings package.