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New Saphara Tea Provides a Journey for the Senses for Premium Tea Drinkers

Nov 27 2007 - 9:06am

Celestial Seasonings introduces new line of whole leaf tea

(NASDAQ:HAIN)

BOULDER, Colo., Nov. 27 /PRNewswire/ -- Celestial Seasonings, a leader in the specialty tea category, takes tea drinkers on a journey for the senses this fall with Saphara, a new line of 100 percent natural whole leaf teas packaged in pyramid tea bags. Available this fall, the premium line features herbal, green, black, white and red teas and is USDA Certified Organic and Fair Trade Certified™.

(Photo: http://www.newscom.com/cgi-bin/prnh/20071127/LATU001)

"Celestial Seasonings has extraordinary equity and expertise in the tea category, so it made sense for us to meet the consumer demand for a premium, whole leaf tea," said David Ziegert, acting general manager at Celestial Seasonings. "We gathered the finest ingredients nature has to offer from around the world, and placed them in a high-quality silken pyramid tea bag made from biodegradable material for the ultimate tea drinking experience."

Inspired by the ancient art of crafting tea, Saphara features full-leaf botanicals and real fruit pieces that enhance tea flavor, color and aroma. Saphara's silken pyramid bags are specially designed to allow water to flow around and through the ingredients, revealing the depth and complexity of the unique flavors.

The teas retail for $6.99 each and are available in six distinctive flavors: Mango Ginger Decaf Green, White Tea with Schizandra, Tropical Rooibos, Premier Estate Assam, Gen Mai Cha and Blackcurrant Hibiscus. To learn more about Saphara and to download music that correlates to each tea free of charge, visit http://www.sapharatea.com/. The Saphara line of teas will be available in grocery stores with natural food sets, natural food stores and online at http://www.sapharatea.com/ andhttp://www.celestialseasonings.com/.

A Socially Responsible Tea

Saphara offers an exclusive combination of premium teas and social responsibility. The packaging is composed of 100 percent recycled paperboard, which includes 35 percent post-consumer material. All printing is done with 100 percent vegetable-based inks for full biodegradability, and the pyramid bags, strings, tags, overwrap and carton are all made from biodegradable materials to minimize impact on the environment. The teas are also Fair Trade Certified™, which provides livable wages and improved opportunities for tea growing communities.

Celestial Seasonings

Celestial Seasonings, a brand of The Hain Celestial Group, creates delicious, all-natural specialty teas that offer a variety of extraordinary tea-drinking experiences. Each of the more than 90 flavors is expertly crafted using only the highest quality 100 percent natural herbs, teas, spices and fruits to produce fresh, delicious tea. For nearly 40 years,Celestial Seasonings has blended unique and healthful herb, green, white, black, red, organic, chai and wellness teas, each adorned with beautiful imagery and inspiring words and designed to delight your palate, nourish your body and feed your mind and spirit. For more information, visit http://www.celestialseasonings.com/.

The Hain Celestial Group

The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic food and personal care products company in North America and Europe. Hain Celestial participates in almost all natural food categories with well-known brands that include Celestial Seasonings®, Terra®, Garden of Eatin'®, Health Valley®, WestSoy®, Earth's Best®, Arrowhead Mills®, DeBoles®, Hain Pure Foods®, FreeBird™, Plainville Farms™, Hollywood®, Spectrum Naturals®, Spectrum Essentials®, Walnut Acres Organic™, Imagine Foods™, Rice Dream®, Soy Dream®, Rosetto®, Ethnic Gourmet®, Yves Veggie Cuisine®, Linda McCartney®, Realeat®, Lima®, Grains Noirs®, Natumi®, JASON®, Zia® Natural Skincare, Avalon Organics®, Alba Botanica® and Queen Helene®. For more information, visit http://www.hain-celestial.com/.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20071127/LATU001
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

SOURCE: Celestial Seasonings

CONTACT: Tracie Lesser, +1-312-596-3521, tracie.lesser@bm.com, for
Celestial Seasonings

Web site: http://www.celestialseasonings.com/
http://www.hain-celestial.com/
http://www.sapharatea.com/